
Supermac's Loses Latest EU Trademark Appeal Against McDonald's Over Big Mac Name
Irish chain Supermac's has failed in its appeal to register its name as an EU trademark, with regulators ruling it too close to McDonald's Big Mac brand.
6 min read
Irish chain Supermac's has failed in its appeal to register its name as an EU trademark, with regulators ruling it too close to McDonald's Big Mac brand.
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