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Why Japan's Companies Are Still Hesitant to Embrace AI

Japanese firms lag behind the US and UK in AI adoption despite labour shortages, with experts citing risk-averse corporate culture, digital skills gaps and conflicting adoption statistics from 2026 surveys.

By The UK Pulse Editorial Team··7 min read·How we work
A Japanese flag flies in front of the Tokyo skyline

Despite facing severe labour shortages, an ageing workforce and long-standing productivity problems, Japanese businesses have been notably slower than their American and British counterparts to integrate artificial intelligence into daily operations. New figures show that only 8.4% of Japanese employees currently use AI as part of their job, according to an OECD report released at the end of last year, compared with roughly 50% in the United States and 32% in the United Kingdom. Experts say the gap reflects deep-rooted corporate caution rather than a lack of technological interest.

Japan's cautious approach to AI has drawn comparisons to the country's traditional Noh theatre, where characters declare urgency while remaining almost motionless on stage. The dramatic effect works well for storytelling, but critics argue it does little to solve Japan's pressing economic challenges.

In Singapore, described as having the second-highest AI adoption rate globally after the United Arab Emirates and the highest in Asia, 56% of workers reportedly use AI "multiple times a week". The contrast has fuelled debate over why Japanese firms, despite obvious incentives, have not moved faster.

Why are Japanese companies so cautious about AI?

Austin Xu, co-founder of the US start-up Kuse AI, says the hesitancy stems from Japan's consensus-driven corporate culture and its low tolerance for error. His company recently opened an office in Japan to market its AI systems to local firms.

"There are organisations where process and consensus culture genuinely slow things down. Where tolerance for AI mistakes is close to zero, especially in anything client facing. Some would rather leave a role unfilled than let a machine handle it."

Xu contrasts this with the American approach, where businesses are increasingly comfortable giving AI systems greater autonomy to boost efficiency.

"In the US, AI colleagues enter as helpers and gradually become part of the workflow. The attitude [of US bosses] is often - let it try, then correct it."

He adds that Japanese firms typically require far more evidence before they are willing to trust AI with meaningful responsibility.

Parrisa Haghirian, professor of international management at the Kyoto University of Advanced Science, agrees that Japanese firms tend to be highly risk-averse when it comes to any kind of organisational change, not just AI.

"The challenges of adopting it are the same as adopting any change in Japanese firms. This is why AI use is still quite limited and cautious, especially in the workplace."

Haghirian says Japanese companies are especially sensitive to reputational risk and uncertainty, which limits AI's role to lower-stakes tasks.

"Since generative AI is still not fully reliable, it is mainly used [in Japan] for low-risk tasks such as writing, summarising, or information gathering, but much less for core operations or decision-making and for improving overall processes."

A posed scene from a Japanese office, with three workers having a meeting
Image caption, Japanese companies are said to be concerned that AI may make errors

Some sectors illustrate the problem starkly. Japan's healthcare industry is said to lag particularly far behind, with some hospitals yet to fully digitise patient records. One hospital employee, who asked not to be named, described the scale of paperwork involved.

"Paper documents accumulate at a staggering scale. It's like the Stone Age."

What is the government doing to encourage AI adoption?

Tokyo has acknowledged the shortfall and is attempting to accelerate uptake through legislation. Japan's parliament passed the AI Promotion Act last year, which relies on light-touch regulation rather than strict mandates to encourage investment. The government has stated its ambition for Japan to become "the world's most-friendly country for developing and utilizing AI", framing wider AI use as key to lifting productivity, an area where Japan continues to record the weakest performance among G7 nations.

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Japan's Ministry of Finance says corporate AI use has already climbed sharply, from just 11% five years ago to 75% of companies today. However, the picture painted by other recent surveys is more mixed. According to a national broadcaster's report, large firms in particular have reached an adoption rate of 89% in 2026. Yet a separate 2026 survey cited by an industry analysis put overall company AI use at closer to 47%, still more than double the roughly 21% recorded in 2023. Meanwhile, a spring 2026 survey by PwC Japan found that 87% of companies reported using or actively promoting generative AI, though only 40% said they were seeing a measurable financial return on that investment.

Japan's Information and Communications White Paper for 2026 adds further nuance, finding that the share of companies with an active or limited-use generative-AI policy rose to 68.9%, up from 49.7% a year earlier, according to the white paper. By contrast, a JIPDEC survey referenced in a separate industry study put organisational AI use at just 36%, concluding that full-scale deployment remains limited across most sectors. Historical context helps explain the trajectory: a July 2024 report found only about 25% of Japanese businesses had integrated AI at that time, while more than 40% said they had no plans to do so at all.

Some industrial sectors appear to be moving faster than others. A survey found that one in three Japanese firms were already using, or actively considering, AI-powered robots, according to the report, with automakers and transport equipment manufacturers leading the way. Comparative research cited by the Harvard Business Review found that 88% of US companies now use AI in at least one business function, compared with just 26% of Japanese firms surveyed by the Yano Research Institute, underscoring how far the adoption gap still stretches even as Japanese numbers rise.

Is a lack of digital skills part of the problem?

Yes, according to Professor Yasushi Ogasawara, an expert on Japan's social systems and technology at Meiji University, who argues that the workforce simply lacks enough people comfortable working with advanced digital tools.

"Although the Japanese like playing with gadgets such as smartphones, digital literacy is low here."

This shortage is reflected in a report from earlier this year warning that Japan could face a deficit of almost 800,000 IT professionals by 2030. Compounding the issue, around 60% of company computer systems are reportedly more than 20 years old, making integration of modern AI tools far more difficult.

Pedestrians in central Tokyo
Image caption, Japan is said to be facing a shortfall of IT workers

Ogasawara also points to a structural tension between AI adoption and Japan's long-standing commitment to full employment.

"The government is talking about AI, re-skilling, digital skills, but in reality, it is difficult to adapt human resources to digital skills because the top priority is to maintain full employment."

Are any Japanese companies bucking the trend?

A small number of larger firms are beginning to prioritise AI-related skills when recruiting new graduates. Trading company Kanematsu is among them, having hired Uta Yamaguchi, who joined in April and says she relies on AI tools regularly.

"I use AI quite often at work. Many of my colleagues use it a lot. For writing emails for my boss, summarising complicated documents, meeting recording and summarising."

Yamaguchi notes, however, that fully autonomous AI systems capable of handling multi-step tasks without close supervision remain almost unheard of in Japanese workplaces, even at forward-thinking firms such as her own.

Ogasawara remains sceptical that Japan will embrace rapid change, describing the national appetite for disruption as limited.

"Japanese society expects painless reform, so I think it can be said that drastic reform is difficult, to say the least."

The debate over how AI will reshape work is not confined to Japan. Our earlier coverage of whether AI will help or replace workers found that firms pitching automation tools are already affecting employment patterns and job postings elsewhere, a trend Japan has so far experienced far less intensely than other advanced economies.

Key Facts

  • Only 8.4% of Japanese workers use AI in their jobs, versus about 50% in the US and 32% in the UK, according to the OECD.
  • Japan's Ministry of Finance says corporate AI use rose from 11% five years ago to 75% today, though other 2026 surveys put the figure anywhere between 36% and 89% depending on company size and methodology.
  • Japan faces a projected shortfall of almost 800,000 IT professionals by 2030, with roughly 60% of corporate computer systems more than 20 years old.
  • One in three Japanese firms are using or considering AI-powered robots, led by automakers and transport equipment manufacturers, according to .
  • Japan's AI Promotion Act, passed last year, uses light-touch regulation to encourage adoption rather than strict mandates.

This article was sourced from bbc

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