Kim Kardashian's shapewear brand Skims is providing refunds to customers who purchased its $148 (£110) advent calendar following widespread criticism on social media about the quality and value of its contents. According to BBC News, a company spokesperson confirmed that the calendar "didn't meet expectations" for some customers, and Skims has "personally contacted every customer" to offer either a full refund or store credit toward future purchases.
The accessories-focused advent calendar was marketed as delivering "twelve days of fun surprises," but online reviewers expressed disappointment with items including hair clips and keychains, with some social media users comparing the contents to objects that might accumulate in the crevices of a sofa. The backlash highlighted concerns about the perceived mismatch between the product's premium price point and the perceived value of what customers received.
Skims, which Kardashian co-founded in 2019, has grown into a major player in the shapewear and clothing market. The company achieved a $5 billion valuation in 2025 when it completed a funding round that brought in millions of dollars in new capital. This valuation milestone contributed to Kardashian's status as a billionaire, according to Forbes magazine.
The advent calendar controversy reflects broader consumer expectations around luxury product launches, particularly during the holiday shopping season when premium-priced gift items face heightened scrutiny. Skims' decision to proactively offer refunds and credits represents an attempt to manage the reputational impact of the product launch and maintain customer goodwill.
The shapewear market has become increasingly competitive, with established retailers entering the space. Marks & Spencer launched a £28 bodysuit with hip padding designed to create an hourglass silhouette in September 2026, positioning itself alongside Skims in the growing market for enhancement-focused shapewear that adds volume rather than compresses the body.
