Swansea City forward Zan Vipotnik remains at the club after the Swans turned down an approximate £10m offer from newly promoted Premier League side Hull City. Former Swansea player Andy Robinson branded the bid "pathetic" and argued the Slovenia international, who finished as the Championship's top scorer with 23 league goals last season, is worth substantially more.
Speaking as a pundit for BBC Radio Wales Sport, Robinson said Swansea should resist any temptation to sell at the price Hull put forward, insisting the club's financial position gives them no reason to accept a low offer.
Why did Swansea turn down Hull's offer?
According to Robinson, the fee simply does not reflect Vipotnik's output last season, when he scored 25 goals across all competitions.
"Hopefully we can keep Vipotnik because his goals, it's quite phenomenal. He scored 25 goals (in all competitions) last year," Robinson told BBC Radio Wales Sport.
"£10m for the player who finished as top scorer in the Championship is pathetic. It's absolutely pathetic to even start discussing that."
"I think the valuation will be around £20m to £25m."
How important is Vipotnik to Swansea's plans?
Robinson suggested Swansea are not under financial pressure to sell, describing the club's off-field situation as stable despite the transfer interest.
"For Swansea City, we're hearing from behind the scenes that it's alright, it's quite rosy in terms of the financial situation," he said.
He pointed to squad depth as another reason Swansea can afford to hold firm, naming several players who provide attacking options even if Vipotnik were to leave.
"We've got [Melker] Widell who can play in behind as a false nine, [Moussa] Yeo's come in, there are still options there. [Ross] Stewart who has come in as well, if we can get him punching this season, we've got a player on our hands, we know what he can do at this level of football. They've done business well behind the scenes."
"If he (Vipotnik) did decide to go or the board decide to sell him, but for £10m, it's pathetic. At that, he's got to stay at the football club and he's going to keep scoring goals hopefully."
Vipotnik's involvement on the pitch has continued regardless of the transfer speculation. He started Swansea's 2-1 win at Stoke City on Saturday and set up Joseph Opoku's equaliser in the 22nd minute at the bet365 Stadium, before being substituted in the 65th minute for Adam Idah, who scored the winning goal with his first touch after coming on.
What has happened since the bid was rejected?
Hull manager Sergej Jakirović has since confirmed the club's approach was turned down and indicated he does not expect Hull to return with a fresh offer, according to a report from a national broadcaster. Separate coverage on 12 August 2026 described Hull's initial approach as part of continuing discussions, with Swansea said to be holding out for a fee closer to £20m, according to a football news outlet.
What is Vipotnik's contract situation at Swansea?
Swansea strengthened their negotiating hand earlier this year by tying Vipotnik to a new contract running until the summer of 2030, according to a report from a national broadcaster covering the March 2026 extension. The 24-year-old forward's long-term deal gives the Championship club significant leverage in any future negotiations over his future.
What happens next?
Jakirović has indicated a second bid from Hull is unlikely, though he stopped short of ruling it out entirely, according to the same broadcaster report. Hull's pursuit of an established Championship scorer comes as the club adjusts to life in the Premier League following promotion, according to a separate report from the broadcaster. Swansea's next fixture has not been confirmed in available reporting.
Key Facts
- Hull City's rejected bid for Zan Vipotnik was worth approximately £10m.
- Vipotnik was the Championship's top scorer last season with 23 league goals and 25 in all competitions.
- Andy Robinson valued Vipotnik at between £20m and £25m.
- Vipotnik signed a Swansea contract extension in March 2026 running until 2030.
- Swansea beat Stoke City 2-1 on Saturday, with Vipotnik providing an assist before Adam Idah scored the winner.
