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Lidl driver suffered medical incident at wheel, ambulance service says

A man in his 30s died after a car crashed through a Lidl supermarket in Wolverhampton. Ambulance services believe the driver suffered a medical incident at the wheel. Ten people required treatment, with one woman in serious condition.

By The UK Pulse Editorial Team·Source: BBC News··2 min read·How we work
A car inside a supermarket with the backs of three people shown stood near it.

A man in his 30s died after a dark hatchback crashed through the entrance of a Lidl supermarket in Wolverhampton on Friday evening. According to BBC News, ambulance services believe the driver experienced a medical incident while at the wheel. The vehicle penetrated the store wall and came to rest on the shop floor, according to the Express and Star.

This story was first reported by BBC News.

West Midlands Ambulance Service attended the scene on Finchfield Hill just before 18:00 BST on Friday. Paramedics provided advanced life support to the man inside the building, but he could not be revived and was pronounced dead at the scene. The woman operating the vehicle was given treatment at the location and subsequently transported to hospital for evaluation.

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Six additional patients required ambulance service attention. Among them was a woman who had been inside the store and was in serious condition, and a man also in the building whose injuries were assessed as non-serious. Four further patients were treated and released at the scene without requiring hospital admission.

West Midlands Police confirmed that the man's death was not being investigated as suspicious. Road closures affecting Finchfield Road West, Oak Hill and Finchfield Hill, which had been implemented following the incident, were lifted on Saturday morning by the City of Wolverhampton Council, according to the Express and Star.

What did eyewitnesses describe?

Tina Bonev, who witnessed the incident, characterised the moment as

absolutely terrifying
and noted that
shock and confusion
followed in the aftermath. Video footage captured by eyewitnesses and provided to the BBC showed shoppers positioned just metres away from the point of impact. The shop floor was covered with debris from the vehicle and merchandise from shelves, while an alarm sounded continuously. In the footage, a man could be heard instructing
Everyone get out the store
, and a woman was heard asking
Can anybody do first aid?

Key Facts

  • A man in his 30s died after a dark hatchback crashed through a Lidl store entrance in Wolverhampton on Friday evening
  • Ambulance services attributed the crash to a medical incident experienced by the driver while operating the vehicle
  • Ten people in total required medical attention, with one woman in serious condition and others sustaining minor or no injuries
  • The death was not treated as suspicious by West Midlands Police
  • Road closures in the area were lifted by Saturday morning
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