Content creators are sharing the quiet appeal of solo living on social media, drawing millions of views as they document routines built around peace, independence and time alone. The trend, led in part by women posting about living by themselves, has prompted both support and criticism online.
One of the most visible examples is Lana Isa, a software sales manager in her 20s based in Toronto, whose TikTok video of a Friday night routine has amassed seven million views. In the clip, she returns home after work, prepares a frozen pizza, lights a candle, looks out at the snow-covered landscape, plates a premade salad and eats on the sofa in front of the TV.
The tagline on the video reads:
POV you're a childfree and single girl that has no friends and lives alone so this is how you spend your Friday night.
Isa also shares late-night fast food drives, reading sessions perched on a rock by the lake and even a story about getting locked out of her apartment in the middle of the night. Across TikTok and Instagram, she has nearly 400,000 followers.
She is part of a growing, if still niche, corner of the internet in which creators spotlight a lifestyle centred on solitude rather than social excess. For Isa, mentioning the “no friends” aspect of her life was not a performance but a reflection of the reality she had already been living for several years.
Lana Isa says her videos show her real life and were never intended to
