A national broadcaster has secured rights to show the FIA World Rally Championship across the United Kingdom from 2027 through 2029, marking a significant expansion of motorsport coverage on free-to-air television.
The three-year agreement encompasses all 14 rounds of the championship each season. Coverage will include five live stages plus the power stage from every rally, 14 one-hour highlights programmes each year, digital clips and supplementary content distributed across multiple broadcast platforms.
Rally Scotland will benefit from particularly extensive live coverage across all four days of competition, providing UK audiences with free access to the country's first World Rally Championship round since 2019. This represents a major boost for the event's profile and accessibility to domestic viewers.
What does this mean for Rally Scotland?
The championship's return to Scotland will receive comprehensive live television treatment, allowing fans to follow the entire competition without subscription fees. The four-day format will be fully broadcast, ensuring no significant action is missed by audiences at home.
Why is this significant for the sport?
Hugh Chambers, Chief Executive of Motorsport UK—the organisation responsible for organising Rally Scotland—highlighted the importance of the broadcasting agreement.
The BBC agreement gives Rally Scotland and the wider WRC a national platform from 2027, helping us reach long-standing fans and bring new audiences into the sport.
The deal represents a substantial commitment to motorsport programming on terrestrial television, providing the championship with prominent exposure during a period when many sports have migrated to subscription services. The combination of live stages, highlights programmes and digital content is designed to engage both dedicated followers and viewers new to rallying.
Key Facts
- Coverage runs for three seasons from 2027 to 2029
- All 14 World Rally Championship rounds will be broadcast each season
- Rally Scotland will receive four days of live coverage
- The UK's first World Rally Championship round since 2019 will be held in Scotland
- Content will be distributed across multiple broadcast and digital platforms
