Feeld, a UK-based dating platform serving non-monogamous, queer and kinky users, has announced robust financial growth and distributed its largest-ever dividend to shareholders following a significant expansion in its user base. The company reported a 24% increase in revenues to £64m, driven by growing interest from what it describes as "open-minded people exploring love, desire, and alternative relationships in a safe, inclusive space".
Pre-tax profits climbed from £9.3m to £11.4m, and shareholders—including founders Ana Kirova and Dimo Trifonov—received a combined dividend of £3.8m. This represents a substantial increase from the previous year's £600,000 dividend, reflecting the platform's accelerating commercial momentum.
The financial performance comes as larger competitors face headwinds. Match Group, which operates Tinder, Hinge and OK Cupid, reported a 5% decline in user numbers earlier this year amid broader concerns about dating app fatigue. Feeld, which markets itself as a dating app "for the curious", appears to be capturing users migrating from these mainstream platforms.
The influx of users with more conventional or monogamous backgrounds has prompted internal discussion, but Feeld's president Kyle Brennan characterised the trend as evidence of shifting cultural attitudes.
"These numbers speak to something bigger than the growth of our business," Brennan said. "They reflect a broader shift in how people are thinking about connection, with greater openness, curiosity and agency to do things differently."
Where is Feeld's growth coming from?
International expansion is driving the platform's expansion, with revenues from outside the UK now accounting for nearly 90% of total income—£56m of the £64m total. Mexico and Spain emerged as the fastest-growing regions, while New York, Toronto and Paris each recorded user growth exceeding 20%, according to company filings at Companies House.
According to Forbes reporting on 1 October 2026, Feeld's momentum has continued into 2025, with the platform generating $85m in revenue and achieving growth exceeding 30%, alongside profits above $11.6m. The company's shareholder structure includes Panama-based Multiple Personality Corp as its largest investor with approximately 42% ownership, while Kirova and Trifonov hold roughly 25% and 28% respectively.
How does Feeld generate revenue?
The platform monetises through its Majestic membership tier, which provides features including unlimited "likes", visibility of who has expressed interest, and advanced filtering tools to refine partner preferences. Feeld also generates income through the sale of "pings"—a feature enabling users to signal interest and send messages to other members without requiring a prior match.
The company has invested £10.5m in technological upgrades over the past year, partly in response to security concerns that emerged publicly in 2024. Cybersecurity researchers identified vulnerabilities that could have allowed unauthorised access to sensitive user information including private messages, photographs and sexuality details. Feeld stated it investigated the issues brought to its attention on 3 March 2024 and resolved them by 28 May that year, with no evidence of actual data compromise.
What is Feeld's history?
Kirova and Trifonov established the business originally under the name 3nder, targeting couples and singles seeking threesomes. The company was forced to rebrand to Feeld following legal pressure from Tinder's parent company, a dispute that threatened staff reductions at the time. Despite this setback, the platform has achieved rapid expansion even as established competitors have struggled.
Beyond its digital platform, Feeld operates in-person social gatherings, including themed events such as "kinky trivia" nights and "pitch your mate" sessions where attendees advocate for why others should date their friends.
The trajectory of dividend payments illustrates the company's financial acceleration. According to reporting on the company's accounts, dividends have grown from £292,923 in 2022 to £400,000 in 2023 and £600,000 in 2024, before reaching £3.8m in the most recent financial year.
What happens next?
Feeld's next set of company accounts are scheduled to be filed by 30 September 2026, which will provide further insight into whether the platform's growth trajectory continues. The company's expansion into new geographic markets and its ability to retain users from mainstream dating apps will likely remain key metrics for investors monitoring the sector.
Key Facts
- Feeld's revenues increased 24% to £64m, with nearly 90% generated outside the UK
- Pre-tax profits rose to £11.4m, and shareholders received a £3.8m dividend, up from £600,000 the previous year
- Mexico, Spain, New York, Toronto and Paris are among the platform's fastest-growing markets
- The company has invested £10.5m in security upgrades following 2024 cybersecurity vulnerabilities
- Feeld operates both a digital platform and in-person social events for its user community
