Apple and Google Agree to App Store Changes Following UK Regulator Intervention
Apple and Google have agreed to implement changes to their app stores in the United Kingdom after intervention by the UK markets regulator, the Competition and Markets Authority (CMA).
The CMA stated that the technology companies have committed to refraining from giving preferential treatment to their own apps and will increase transparency regarding how other apps are approved for sale, among other commitments.
This development follows the CMA's declaration seven months prior that Apple and Google held an "effective duopoly" in the UK app market due to their dominant positions.
The CMA's Chief Executive, Sarah Cardell, commented on the commitments, saying:
"The ability to secure immediate commitments from Apple and Google reflects the unique flexibility of the UK digital markets competition regime and offers a practical route to swiftly address the concerns we've identified."
She added that these commitments "will boost the UK's app economy" and represent the first of several measures to be introduced.
In October 2025, the CMA designated both Apple and Google's app stores as having "strategic market status," enabling the regulator to require changes aimed at enhancing competition and consumer choice.
Among the measures announced on Tuesday, Apple and Google have also pledged not to misuse data collected from third-party app developers in an unfair manner.
Cardell described these actions as "important first steps" while the CMA continues to collaborate with both companies on further regulatory measures.
The regulator emphasized that it will "closely monitor" the implementation of these changes and will formally mandate adjustments if the commitments are not upheld.
Both Apple and Google expressed support for the agreements. An Apple spokesperson said:
"Apple faces fierce competition in every market where we operate, and we work tirelessly to create the best products, services and user experience."
Google stated that although it believes its current developer policies on the Play Store are fair and transparent, it "welcomes the opportunity to resolve the CMA's concerns collaboratively."
EU Criticisms and Market Context
The CMA highlighted that the UK's app economy is the largest in Europe based on revenue and the number of app developers.
It estimated that the sector contributes approximately 1.5% of the UK's gross domestic product (GDP) and supports around 400,000 jobs.
Both Apple and Google have previously cautioned the UK against adopting regulations similar to those in the European Union, which they argue could hinder innovation.
The EU's comprehensive rules, designed to promote fair competition in the digital economy, impose stricter obligations on large online platforms identified as "gatekeepers" in specific markets.
For example, Apple has been required to implement changes to enhance transparency, fairness, and user choice, such as offering alternative browsers alongside its pre-installed default, Safari.
Apple has also stated that stringent requirements to ensure interoperability with competing services have impacted the privacy and security of its products.
Regarding the recent commitments, Apple noted that they reflect its constructive engagement with the CMA and a pragmatic approach to regulation.
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