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Craig Tiley Named New CEO of USTA After Leading Tennis Australia

Craig Tiley, former Tennis Australia CEO and Australian Open director, has been appointed CEO of the USTA, aiming to grow tennis participation in the US.

·2 min read
Craig Tiley poses for a photo with Australian Open men's singles champion Carlos Alcaraz

Craig Tiley Appointed USTA Chief Executive

Craig Tiley has been named the new chief executive officer of the United States Tennis Association (USTA), concluding a 13-year tenure at Tennis Australia.

Tiley, who previously served as the Australian Open tournament director and CEO of Tennis Australia, will succeed Lew Sherr, who recently joined Major League Baseball's New York Mets organization.

Originally from South Africa, Tiley, aged 64, is set to officially take on his USTA role later this year, following a period dedicated to facilitating a smooth leadership transition at Tennis Australia.

Having coached college tennis in the United States earlier in his career, Tiley expressed enthusiasm about his new position:

"I've long admired the organisation's leadership in growing the game across the United States and the extraordinary success of the US Open.
I'm excited to return to American tennis and to work alongside our leadership locally and nationally to continue building the sport's reach, impact, and future."

Contributions at the Australian Open

During his time as tournament director, Tiley was a strong advocate for innovation, overseeing the expansion of the Australian Open into a 15-day event. This year, he also managed the inaugural Million Dollar One Point Slam.

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Under his leadership, the tournament consistently set new records for attendance and revenue, with over 1.3 million fans attending the event this year alone.

Coaching Background and Achievements

Prior to his executive roles, Tiley was the head coach of the University of Illinois men's tennis team from 1994 to 2005. His tenure included winning the NCAA Division I National Championship in 2003, achieving an undefeated 32–0 season.

USTA's Vision and Leadership

Brian Vahaly, chair of the USTA, highlighted the organization's priorities during the selection process:

"From the very beginning of this process, our top priority was identifying the right leader to accelerate participation growth and help us achieve our goal of reaching 35 million players by 2035,"
"Craig brings a rare combination of global credibility at the highest level of the sport and a proven commitment to growing the game at the grassroots. That balance is exactly what this moment requires."

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This article was sourced from bbc

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