Government Launches Fuel Conservation Campaign
The Australian government is initiating a new advertising campaign to encourage the public to reduce their fuel consumption amid the ongoing global crisis linked to the US-Israel conflict involving Iran.
The campaign, titled "Every little bit helps," will be broadcast across television, digital platforms, and billboards starting Monday. It forms part of the second level of the government’s four-tier National Fuel Security Plan.
Official communications from the government describe the plan as "a practical guide aimed at managing fuel supply chain pressures driven by the conflict in the Middle East," with level two, named "keep Australia moving," designed to:
"lay the groundwork for Australians to understand what to do now as fuel supplies hold up. It also signals that instructions will be communicated if and when we move to future levels."
Statements from Government Officials
Transport and Infrastructure Minister Catherine King issued a statement regarding the campaign:
"This campaign will help communicate the Government’s plan to the public and outline what actions they can take to help.
The global fuel shortage is affecting us all and every little bit helps. From running errands in fewer trips to only filling up with the fuel you need, this will help us keep essential services moving.
The rollout of this campaign and National Fuel Security Plan ensures that we can get the public the information they need, and keep them updated if and when the situation may change."
Live Blog Introduction
Good morning, and welcome to the Australian news live blog for Sunday, 12 April. My name is Stephanie Convery, and I will be with you until this afternoon.
To begin, the Australian government has launched an advertising campaign aimed at encouraging the public to minimise fuel use amid shortages caused by disruptions in the global supply chain.
Transport and Infrastructure Minister Catherine King emphasized that the campaign would "help communicate the government’s plan to the public and outline what actions they can take to help." Further details will be provided shortly.
Meanwhile, Prime Minister Anthony Albanese has committed to maintaining mutual fuel supplies between nations. However, Federal Energy Minister Chris Bowen has cautioned about the "long tail" of fuel supply disruptions, even if the conflict in the Middle East were to end soon.
Grab yourself a coffee and let’s get started.
