Dua Lipa Files $15 Million Lawsuit Against Samsung
Pop star Dua Lipa has initiated a $15 million (£11 million) lawsuit against Samsung, accusing the company of using her image on television packaging without her permission.
Lipa claims that Samsung prominently displayed a photograph of her face on packaging for various television models sold across the United States. The lawsuit was filed on Friday in the US District Court for the Central District of California.
The court filing states that Samsung's packaging was "designed to improperly capitalize on Ms. Lipa's hard-earned success to promote and sell Samsung's products."
Details of the Allegations
The lawsuit includes charges of copyright infringement, trademark infringement, and misappropriation of Lipa's likeness and image.
According to the complaint, the image in question was taken during Dua Lipa's 2024 performance at the Austin City Limits Festival, and Lipa holds the copyright to this photograph.
Lipa reportedly became aware of her image being used on Samsung's TV boxes in June 2025. Fans on social media also noticed and began sharing posts about the packaging, which was informally dubbed the "Dua Lipa TV Box."
The lawsuit references two specific Instagram comments: one user stated they would "get that TV just because Dua is on it," while another remarked, "If you need anything selling just put a picture of Dua Lipa on it."
Samsung's Response and Legal Actions
Representatives from Samsung declined to comment on the pending litigation when contacted by the BBC.
Lipa's legal team asserts that Samsung ignored "repeated demands" to "cease and desist from infringing on her rights."
Lipa's Commercial Partnerships and Career Highlights
Dua Lipa has established numerous commercial partnerships with prominent brands, including Puma, Versace, and Yves Saint Laurent, as noted in the court documents.
She has also collaborated with Apple, Porsche, and Chanel, and recently became a global ambassador for Nespresso.
Her latest album, Radical Optimism, was released in 2024.
