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Belfast Pupils Run Successful Business Winning Top Young Enterprise Awards

Pupils at Park Special School in Belfast run a successful business, Where's Ma Keys, winning top Young Enterprise awards and using profits to benefit their school community.

·3 min read
BBC Ritchie has brown hair and a short beard. He's wearing a navy school jumper with a white shirt and a navy, blue and yellow striped tie. He's looking into the camera. He's standing in a classroom.

Students at Park Special School Excel in Business

The pupils at Park Special School in Belfast have demonstrated impressive business skills, potentially rivaling contestants on The Apprentice. A company established and managed by the students recently secured two major awards at the Young Enterprise Northern Ireland Awards.

The enterprise, named Where's Ma Keys, produces and sells gifts, keyrings, and sensory products.

They reinvested the £1,700 profit earned by purchasing Easter Eggs for every other pupil in the school.

Company Origins and Purpose

Ritchie, a 19-year-old member of Where's Ma Keys, explained the motivation behind the company’s creation.

"We're a company that takes value in trying to help people find their keys because I lose my keys all the time,"
"We've decided to help people find their keys easier and why not sprinkle a bit of sensory awareness as well."

Ritchie added that some keyrings are specifically designed to assist individuals experiencing anxiety or stress.

"With our company we focus on sensory-based objects because we're part of a special needs school,"
"People learn in a multitude of different ways and we find it easier with sensory based stuff.
So having even simple beads, having them in their hands while they're trying to learn maths or English or anything helps them focus and helps them understand that anxiety is normal and people have it all the time."

The keyrings include tactile items such as fishes made of beads or smoothly-shelled turtles designed to touch and hold.

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A display of key chains. Some of the key chains have letters and they are various colours. The branding says Where's ma keys?
The key rings include fishes made of beads or smoothly-shelled turtles to touch and hold

Team Roles and Contributions

Corey, also 19, was responsible for manufacturing the products.

"I was in charge of making resin, such as turtles and stuff and letters, initials,"
"It feels like we're working as a team, I'm very proud of my team."
"We all know to help each other out when we need it."
Corey is smiling. He has short fair hair and is wearing a plastic white apron over his school shirt. Pupils are sitting behind desks in the background in a classroom. Decorations are on walls.
Corey said he is proud of the team

Corey described receiving the awards for Best Overall Team and Best Presentation at the Belfast City Hall ceremony as an exceptional experience.

Darren, aged 17, managed the company’s finances.

"I am the financial manager, so I check how much cost our products are,"
"We've made about £1,700 in profit, which is massive.
"I think our most popular thing is our fishes.
"One of the customers said we should make a big fish, the Belfast fish, and it's been selling loads!"
Pupils are sitting behind desks working with tools. There are keyrings on the desks. The pupils are wearing their school uniforms. Computers are behind them.
The team have made about £1,700 in profit

Darren explained that the team chose to share their success with the entire school community.

"We wanted to be kind and give out to the whole school as a thank you, with Easter Eggs,"
"They really loved it and I loved it too."
Darren has dark hair and wears glasses. He's wearing his school blazer with a white shirt. Pupils are sitting in the background behind desks. Displays are on walls.
Darren said the team used some of their profits to buy Easter Eggs for the whole school

Educational Impact and Teacher Insights

This is not the first instance of business success for a team from Park Special School.

Teacher Jill West commented on the inspiration behind the company’s formation.

"The students actually set up a business and run it as a business so they learn about resilience, things that go wrong, they also learn about teamwork, finance, branding, budgeting,"
"But I think the most important thing for them is the confidence they gain from it."

She noted that the idea originated from students observing a trend of keychains on school bags.

Jill West is smiling. She has dark wavy hair. She's wearing hoop earrings and has pink lipstick on.
Teacher Jill West said the pupils learn about teamwork, finance, branding and budgeting

This article was sourced from bbc

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